Galaxy x Year of the Horse
Galaxy Digital, a leading force in the global cryptocurrency industry, has embraced a beloved tradition of Cantonese culture: sharing blessings during Chinese New Year with red packets.
Brand Experiences Brand Activation

Inspired by Xu Beihong’s renowned horse paintings, we created a dynamic horse figure adorned in golden armor, symbolizing a strong start to the Year of the Horse and the promise of good fortune.

During the design and prototyping process, we continuously refined the details and adjusted the embossing depth to achieve the most striking three-dimensional effect for the armor.

A majestic golden warhorse gallops out from the futuristic silver Galaxy logo, bridging time and space as the brand takes root in Asia, leading the way with strength and momentum.

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